Google Takes Feedburner Too

This is another big move for Google to own the most advanced technology around (specifically in the advertising, and media industry). This will help Google test and grow their AdSense for Feeds program, which places ads in between each post in a feed subscription.

FeedBurner is the largest feed aggregator on the Web, and feeds are the trend for accessing information over the net. As Internet users find more complex ways to access information, feeds will be the norm for all users.

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